Proper fuel isn’t just about athletic performance; it’s an investment in your child’s future.

In the last two articles I wrote with HERO, #ConcessionRevolt and Sacrificing Performance, we:

  • discussed how unhealthy food choices may sabotage the effort you and your athlete put into his or her sport;
  • gave you some actionable tips for improving your organization’s concession stand; and
  • suggested that you and your athlete take a look at how the L.A. Lakers are prioritizing nutrition in their programming.

In Bigger Than Sport, we explored the broader problem how unhealthy food choices affect your athlete in other areas of his or her life.

Read the full article at Hero! I love HEROFUEL for my athletes!

“When you choose nourishing food, you are investing in your child’s future.” – Holly Morello


My role is to provide nutritional writing and advice to Team Hero. I’m actually more excited about how nutrition plays a role off the mat/field or out of the gym. What can transpire for you child in every area of their life plays a big role in what “light’s me up!” – as Diane Sanfilippo often asks her fans (What lights you up?) and then she says….”Do that!” I’m doing what “light’s me up” – sharing the word about how real whole food plays a significant difference in every aspect of your child’s life. My links to purchase Herofuel are to Amazon where I have an affiliate account. I get a very small affiliate income from Amazon, which helps support my work. Additionally, when participants that sign up for The 21-Day Sugar Detox via my affiliate link, I earn a small commission. I only promote what I truly believe in.

If you have questions, feel free to leave a comment or send me an email at [email protected].